Frequently Asked Questions
How does coaching with Liz Connolly work?
Liz will take you through a process to identify your growth bottleneck and highest ROI channels for growth. From there, she'll guide you in building a growth engine with partnerships that more than pays for itself.
Above and beyond that, Liz has experience coaching in difficult conversations, hiring and firing, board management, working with family, and much more. Being a founder can be lonely... but it doesn't have to be.
How will we meet?
If you are local, most coaching will take place in person, either at your office or Katsu's office. This allows us uninterrupted time to focus on you, your business and results. We can whiteboard, share radical candor and move quickly.
Liz Connolly can also meet over video call or phone as needed.
Is this coaching or consulting?
My sole goal is to help you grow your business. In pursuit of that and based on your individual goals, I typically focus on two areas:
1. I help you surface what you really want and challenge you to make tradeoffs for clear priorities.
2. I tailor to your business, strategic and tactical advice to help you build a growth engine with partnerships that more than pays for itself.
How quickly will I start to see ROI in my business?
As quickly as you can implement my advice; simply as that.
Why do founders need a coach?
I've had 4 pivotal coaches throughout my $0 to $100M growth trajectory. Each helped me in a critical way that unlocked the next level of growth.
You can't scale if you are the bottleneck for every decision (I get it, I was too). A coach helps you level up your team, delegate effectively and build systems so the day to day runs smoothly. This leaves you to focus on breakout revenue growth, which should be 80%+ of your time, and where we'll spend the bulk of our coaching time.
How much time will this take?
The more time you invest, the faster we can get you to breakout revenue growth. That being said, I always get straight to the point and will never waste your time with low ROI activities. Most founders work with me for 4-6 hours per month. We'll customize this based on your needs.
How does confidentiality work?
I always keep our conversations confidential and private whether it's about you, your business metrics, HR, legal etc. Unless you expressly give me permission to share, I will be a locked vault. I'm also happy to sign an NDA, should the need arise.
What stage of founder do you work with?
After navigating $0 to $100M myself, I'm comfortable with all stages of growth. I've worked with founders who are so early stage that I helped them quit their job to go full time at startup. I've helped founders raise capital (first timers and seasoned vets), hire executives, fire bad actors, and build their marketing funnel. I've experienced myself or helped other founders with every challenge a startup will encounter. Mostly these aren't intractable issues so we'll quickly resolve them... allowing us to focus on the highest ROI revenue generation activities.
What kind of partnerships do you suggest for growth?
Strategic partnerships can be a game changer for your business because it helps you reach another company's audience. Getting into new channels this way is much more impactful than just growing incrementally. You’ll open your business up to new audiences and get your team better leads.
Some key partnership opportunities are business development partners, influencers, creators, distribution partners, referral programs, and more.
When you sign up for the AI Academy, you get all-access to the video courses and chat agent. We are constantly adding new content to the platform and updating the chat agent so that you can stay in the know about how AI can upgrade your business.
The chat agent is trained on all the course content in the AI Academy. As soon as the you log in, you'll be prompted to chat with the chat agent. It'll ask onboarding questions to better understand your goals, your business, and your challenges. Once you've done that (takes 2 mins), the chat agent is customized for the you. From here, as you work through the course content, the most common question we see is "how do I do this in my use case?" for any topic.
The sooner you start to roll out AI tools within your business, the sooner you can save time and money. Plus utilizing AI makes time for focussing on the important thing: driving revenue. If you give the AI Academy and AI Agent the time and energy it deserves, you could be seeing ROI within weeks of getting started.
You don’t need any prior experience with AI to get started. Our quickstart guide will walk you through the basics like common jargon, core strategies, and real world use cases so you feel confident from day one. Once you’ve got the foundation, the platform takes you step by step into practical tools, examples, and strategies that show you exactly how to make AI work for your business.
If your business is already running smoothly, that’s great! AI isn’t just about fixing problems. It’s about unlocking new opportunities, saving time, and staying ahead of competitors who are also adopting AI. Even if things are going well now, AI can help you scale faster, reduce costs, and free up your team to focus on growth instead of repetitive tasks.
Inside the AI Academy, you’ll get practical AI frameworks and tools designed for CEOs and founders.
- AI Tools for Relentless Execution: Automate CEO tasks, uncover blind spots, reclaim hours with AI, and lead without being the bottleneck.
- Real Growth, Not Hype: Use AI to lower CAC, improve conversions, optimize for LLM-driven search, and diagnose ad performance.
- Turn Your Team into AI Assassins: Reorganize teams, set KPIs, coach with AI, and cut costs while scaling performance.
- Prompt Engineering Deep Dive: Step by step guides for tools like ChatGPT, ready-to-use prompts, workflow automation, and product scoping without technical skills.
- Bonus: 2x Revenue with Partnerships: AI-driven negotiation playbooks to land major deals, build partnerships, and maximize revenue.
Nope! The AI Academy was created for founders and CEOs by a founder, CEO. We believe that you don't need to be technical to use AI so any technical concepts are explained from the ground up and from the perspective of leadership.
Katsu is built for founders and leaders of direct to consumer businesses. These programs work for small to mid-sized businesses across industries like SaaS, services, consumer products, health and fitness, food, and more. If you lead a team and want to save time, cut costs, or drive new revenue with AI, the AI Academy is designed for you.
See results in 90 days or get your money back. We’re so confident the AI Academy delivers immediate wins that we guarantee your success...or you don’t pay.
None of the videos are AI generated. Liz Connolly, our founder, creates all the content and films them individually so that you are truly getting coaching directly from her. She shares insights from running her businesses and stories to really help the content hit home.
Finding Your Perfect Partners
Hey, I'm
Liz Connolly
9 Figure Founder
I’ve sat in your seat and built Trifecta from $0 to $100M. I know how hard it is to juggle hiring, growth, and execution while trying to stay ahead of the curve. After 10 years of growth and hard won lessons at the helm, I moved to a board role.
A Decade of Hard Won Lessons
I've always taken the time to help other founders hit breakout revenue growth and in 2025, I transitioned to doing this full time. I now help founders scale their partnership and marketing strategies through my coaching, consulting and AI Academy.
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